LeFrak plans newest Jersey City community on border of Hoboken

LeFrak, the developer behind the transformation of Jersey City’s Newport, has a new project in the works set to go before the Jersey City planning board for approval Tuesday.

The proposed site, at 853 Jersey Ave., was previously home to abandoned rail lines and deserted industrial facilities, and LeFrak plans to bring a 322-unit development with two towers, one that is 13 stories, and a second that is 19 stories, near the Hoboken border, on a site originally slated to be a gas station.

LeFrak can make that vision a reality. Thanks to the vision of the LeFrak family, Jersey City is known as one of the most desired American cities to work, live and play. The family spent four decades transforming 600 acres of Jersey City’s abandoned and blighted railyard into Newport, the neighborhood that is considered the most successful master planned community in the world — the jewel of New Jersey.

“Newport’s love affair with Jersey City started almost 40 years ago and will continue long into the future with projects like 853 Jersey Ave.,” Jeremy Farrell, managing director,
development and community relations, at LeFrak, said.

Farrell said this project will help ease the pressure on local rent by addressing unmet demand.

“There will be ground-floor retail to bring meaningful street-level activity. Moreover, it will increase tax revenue and economic activity in the neighborhood and the city as a whole,” Farrell said.

The project will come with 32 studios, 191 one-bedrooms and 99 two-bedrooms, along with a three-floor parking garage with 173 parking spaces and ground floor retail space. The exterior design pays homage to Jersey City’s proud manufacturing and industrial history with its brick façade and warehouse windows.