Choose New Jersey hires former leader of U.K.’s Department for International Trade

Tim Crouch named organization’s chief strategy officer

Newark-based Choose New Jersey on Tuesday said Tim Crouch has been named chief strategy officer. In this new role, Crouch leads the team in developing the organization’s strategic plan as it continues to attract businesses to New Jersey.

“I am thrilled to welcome Tim Crouch to the Choose New Jersey team as our chief strategy officer and look forward to working with him to expand and strengthen our abilities to share the New Jersey story with businesses around the country and globally,” Wesley Mathews, CEO and president of Choose New Jersey, said. “Tim’s public policy and strategic planning experience will be an asset to our organization as we advance our mission.”

Before coming to Choose New Jersey, Crouch served in leadership roles at the U.K.’s Department for International Trade for nearly a decade. Most recently, he was the director of investment, North America, where he led economic development and investment attraction operations on behalf of the British government in the U.S. and Canada. Before that, as former sector director of creative and digital, Crouch spearheaded a strategy that increased North American investment in the U.K.’s digital and media industries and helped U.K. businesses grow in North America.

“I am excited about this incredible opportunity to join Choose New Jersey,” Crouch said.  “The leadership team has positioned New Jersey as a global competitor in key industries. I look forward to digging in on key issues and big opportunities for the state and leveraging the resources and talent in the organization to deliver jobs and growth for New Jersey. Having split my career between the United States and Europe and between the East Coast and the West Coast, I hope to bring an exciting new perspective to the brilliant work already being done by the team at Choose New Jersey.”

Prior to his time at the U.K.’s Department for International Trade, Crouch worked as a senior leader in both the public and higher education sectors, working on organization design, legislation, trade issues and labor market strategy. He holds an undergraduate degree from the University of Bristol and a master’s degree from the University of Southern California’s Price School of Public Policy.