Holman opens first-of-its-kind Audi Sales Studio in San Diego

Mount Laurel-based Holman has opened the Audi Sales Studio in San Diego’s upscale, open-air Fashion Valley mall. The new sales studio is the first of its kind in the U.S. for Audi.

“Holman strives to provide the industry’s best automotive-related services, and that includes evolving with the needs of our customers,” Gene Welsh, president, retail automotive, Holman, said. “We’re invested in bringing an all-new customer-centric car-buying experience to our dealership locations across the country to enable guests to engage when they want and on their own terms.”

The 2,800-square-foot space features premium lounge seating and interactive digital touchpoints, allowing guests to explore the Audi ecosystem in a welcoming and relaxing environment.

According to Holman, the Audi Sales Studio introduces a unique buying process in which guests work with one Holman representative from start to finish — from shopping through delivery — resulting in a seamless, efficient and personal experience. Additionally, hospitality-trained Audi brand specialists are available to help guide customers seeking assistance and product expertise around sales, service, and accessories — or even the purchase of exclusive brand merchandise.

“The new Audi Sales Studio in San Diego sets an impressive standard for modern automotive retailing, seamlessly blending the personalized attention that Holman is long known for with a thoughtfully curated buying experience in a sophisticated setting that embodies Audi’s iconic luxury styling,” George Athan, senior vice president, dealership operations, Holman stated. “We’re excited to welcome guests to Fashion Valley to experience the Audi brand and its products like never before.”

The Audi Sales Studio also offers onsite test-drives and an interactive design studio to customize the Audi of your dreams. Additionally, if guests begin the car-buying process online, an Audi brand specialist at the Fashion Valley location can support the seamless continuation of the digital journey offline.