Hard Rock Digital launches Hard Rock Bet integrated platform in New Jersey

Hard Rock Digital recently launched its Hard Rock Bet platform in New Jersey, delivering an elevated experience to online players throughout the state and guests of the retail sportsbook at Hard Rock Hotel & Casino Atlantic City.

The Hard Rock Bet platform integrates online casino, sportsbook and rewards into one experience, and is available on iOS, Android and online at HardRock.bet.

“The launch of Hard Rock Bet in New Jersey marks an important milestone as we introduce an integrated product containing our new iCasino platform alongside our highly rated sportsbook,” Marlon Goldstein, CEO of Hard Rock Digital, said. “We are incredibly proud of these proprietary products and are excited to bring this elevated experience to New Jersey to entertain our players like no one else can.”

“We’re excited to welcome Hard Rock Bet to New Jersey. The Hard Rock Bet platform will provide our guests with an upgraded gaming experience, both online and at our retail sportsbook, which will have a much broader selection of available bets, daily boosts and promotions,” George Goldhoff, president of Hard Rock Hotel & Casino Atlantic City, said. “This new platform will allow us to better engage, entertain and reward our guests with a best-in-class experience however and whenever they play.”

The New Jersey launch marks the debut of Hard Rock Bet’s proprietary iCasino, which is easy to use and offers players more ways to play, with hundreds of slots, table games and live dealer games. The platform will offer classic slot titles, exclusive new releases, and new titles each month from the top providers in the industry.

Aside from the new gaming options, Hard Rock Bet will offer New Jersey players a significantly upgraded and seamless experience including faster user flows for signup, login, deposits and withdrawals.

New Jersey players will also be able to participate in a revamped online rewards experience through Hard Rock Bet’s Loyalty Rewards program, which offers unified rewards across sportsbook and online casino.