Nestlé Health Science U.S. adds former Facebook marketing expert as CMO

Brian Groves brings decades of marketing expertise; Gabriella Viljoen promoted to VP of e-commerce

Effective Sept. 11, Brian Groves will serve as chief marketing officer for Nestlé Health Science U.S. With over 30 years of experience in performance marketing and brand management, Groves will drive business growth and customer satisfaction, delivering on the organization’s digital media and marketing strategy with a primary focus on accelerating digital capabilities and activation.

“Brian’s strategic leadership skills and extensive experience in marketing and brand management make him a highly valuable addition to the Nestlé Health Science team. As our chief marketing officer, he will play a crucial role in accelerating the growth and evolution of our dynamic wellness and nutrition portfolio, empowering patients and consumers to lead healthier lives,” Don Kerrigan, CEO of Nestlé Health Science U.S., said.

Prior to joining the Hoboken-based U.S. arm of Nestlé’s Health Science entity, Groves served as vice president for global CPG clients and categories at Meta, formerly known as Facebook, where he was responsible for global revenue, strategic partnership growth and go-to-market strategy for Meta’s consumer packaged goods vertical.

Prior to joining Facebook in 2014, Groves served as U.S. CMO for Pfizer Consumer Healthcare and held brand management and leadership roles at Callaway Golf Co. and Johnson & Johnson Consumer Healthcare.

Reporting to Kerrigan, Groves will be responsible for leading the Nestlé Health Science commercial excellence team and will serve as a member of its U.S. leadership team.

In addition to Groves’ appointment, Nestlé Health Science has also named Gabriella Viljoen as vice president of e-commerce for the U.S. business. Viljoen is responsible for developing and managing marketing activities across multiple marketplaces to significantly drive profitable sales and optimize spend across the U.S. business.

In 2020, Viljoen joined Garden of Life, a Nestlé Health Science brand, where she held roles of increasing responsibility, including vice president of Amazon Strategy, managing the business performance and advertising strategies. Prior to Garden of Life, she advanced e-commerce and Amazon strategies across multiple CPG brands across categories including skin care, pet care and healthy food snacks.

Reporting to Kerrigan, Viljoen’s leadership appointment is effective Sept. 4.