LG is now the “Official TV Partner of the New York Yankees.”
LG Electronics USA, based in Englewood, in a Monday announcement said the collaboration includes the “LG OLED Sports Lounge” located on the Field Level in left field as well as various in-stadium signage and fan promotions throughout the season.
“Partnering our industry-leading LG OLED TV brand with the New York Yankees, one of the most recognized brands in the world, is a perfect match,” Louis Giagrande, LG USA head of marketing, said. “LG OLED TVs deliver an unrivaled sports experience to highly passionate fans, and no fans are more passionate than Yankees fans.”
“We are very excited to welcome LG as our partner,” Michael Tusiani, New York Yankees senior vice president, partnerships, said. “Through in-Stadium LG OLED branding presence and creative consumer activations, we look forward to LG realizing increased brand awareness and customer interest in their extensive line of premium televisions.”
LG said it has been dubbed “the world’s No. 1 brand of OLED TVs” for the past 10 years. Its TVs consistently receive rave reviews for the lifelike and immersive picture quality and sound they deliver.
Thirteen of LG’s large screen OLED Smart TVs will be available for fans to view in the LG OLED Sports Lounge in Yankee Stadium. Additionally, LG is will also launch the Life’s Good Sweepstakes, giving fans a chance to win prizes including an 83-inch LG OLED evo TV. The sweepstakes runs through Oct. 1. For sweepstakes rules and to enter, click here.
