SCG Advertising + Public Relations of Whippany announced that the agency’s founder, Lee Cherenson, passed away Monday at the age of 94.
Cherenson is known as a pioneering icon of the New Jersey public relations and advertising community. He is the founder of Cherenson, Caroll and Holzer, which later became the Cherenson Group and today is SCG Advertising + Public Relations.
Cherenson was born in Boston and raised in Lowell, Massachusetts. He was a member of the initial cohort of students of Boston University to complete the nation’s first bachelor’s degree program in public relations.
After serving in Korea with the U.S. Eighth Army, he relocated to New Jersey.
In 1958, following stints with several newspapers — including The Star-Ledger — Cherenson founded the public relations and advertising agency Cherenson, Caroll and Holzer.
A private memorial service for Cherenson will be held graveside. In lieu of flowers or food, the family requests that mourners do a good deed in Cherenson’s memory.