Carrera Revell, leader in slot car toys, to partner with NASCAR

Here’s a partnership that is long overdue.

On Wednesday, East Brunswick-based Carrera Revell of Americas, the world market leader in the slot car segment, announced a monumental collaboration with NASCAR.

Beginning in 2024, Carrera Revell of Americas will hold the NASCAR license, introducing an exceptional lineup of slot car sets and individual car models that pay homage to the Hendrick Motorsports Team and its esteemed drivers. This partnership marks a new era of excitement and innovation for racing enthusiasts and collectors alike.

About Carrera Revell

Carrera Revell of Americas is a leading international toys and games manufacturer that develops, manufactures and distributes products under the brands Carrera and Revell and also holds major licenses from partners such as Nintendo, Paw Patrol, Peppa Pig and all major car manufacturers. Headquartered in East Brunswick, the company serves the North and Latin American markets and is part of the Carrera Revell Group.

“We are beyond excited to announce our partnership with NASCAR and Hendrick Motorsports,” Carrera President Frank Tiessen said. “This collaboration signifies our commitment to delivering unparalleled experiences to racing enthusiasts of all ages. With our slot car sets and models, fans can relive the thrill of NASCAR right in their own homes.”

Tiessen feels Carrera Revell of Americas’ partnership with NASCAR signifies an exciting new chapter in the world of scale model racing, as enthusiasts can prepare to embrace the thrill and legacy of Hendrick Motorsports on the slot car track.

Under the banner of Carrera GO!!!, Carrera Evolution and Carrera Digital132, racing aficionados will have the opportunity to dive into the world of NASCAR like never before.

Carrera Revell of Americas officials said they are dedicated to crafting meticulously detailed slot car sets and individual car models that capture the spirit and power of the Hendrick Motorsports Team.