P.J. Oleksak appointed as 1st woman and non-family member to lead Nuts.com

Jeff Braverman moves into a new executive role as chairman of the board

PJ Oleksak, Nuts.com Chief Executive Officer (CEO)

P.J. Oleksak has been elevated from president to CEO of Cranford-based Nuts.com. In her new role as CEO, Oleksak will lead all day-to-day operations, as well as Nuts.com’s 540 employees nationwide.

Oleksak succeeds Jeff Braverman, who will assume the role of executive chairman, focusing on strategic projects and corporate development.

“P.J. is a trailblazer with a proven track record of impactful and transformational leadership,” Braverman, the third-generation owner whose grandfather founded the company in 1929, said. “Her passion and in-depth expertise have contributed to massive success, and I know she is the leader who will take Nuts.com to the next level.”

Oleksak is the first woman and non-family member to lead the company.

An accomplished leader in the food and e-commerce industries, Oleksak served as chief business officer at Slice, the nation’s leading technology solution for independent pizzerias, where she oversaw revenue, operations, customer service and go-to-market across all its consumer and restaurant products. Before Slice, she held the position of chief growth officer at FreshDirect, driving enterprise expansion strategy, revenue, marketing, analytics, e-commerce and customer service. She also co-founded FoodKick by FreshDirect, a curated on-demand grocery delivery service rebranded as FreshDirect Express.

As president since 2021, Oleksak has led Nuts.com’s multiyear market growth strategy and scaled and evolved the company’s business-to-business and gifting divisions.

“I have long admired Nuts.com and Jeff Braverman’s legacy, which has catalyzed lifelong customer loyalty and industry-leading product quality,” Oleksak said. “Our teams are dynamic, nimble and hungry to innovate and unlock new opportunities. I am incredibly excited to step into this new role and for the future of the company.”

Oleksak’s new role took effect Sept. 12.