Federal Realty Investment Trust on Tuesday said it rebranded Mercer Mall as “Mercer on One.” The rebrand promotes an all-in-one destination for shopping, dining and gathering for area residents.
Led by Ashton Design, a full-service, multidisciplinary studio focused on branding and placemaking, the rebrand captures the essence of the shopping center’s location and offerings, creating an all-in-one destination for residents and visitors.
Located on Route One in Lawrenceville, Mercer Mall has been part of the community for over 40 years.
For area residents, professionals from surrounding office buildings and visitors to the area, the shopping center offers more than 50 stores and restaurants, making it a must-shop stop. Plus, Federal Realty also just announced the additions of J.Crew Factory and a Crate & Barrel Outlet. Façade modifications are also being made to DSW.
J.Crew Factory is adjacent to DSW and will occupy a 6,100-square-foot location. The retailer is slated to open in 2024. Crate & Barrel occupies a 42,000-square-foot location and is currently open, adjacent to Nike.
The mall’s new signage is expected to be installed in early fall.
“For over four decades, the shopping center has been a foundation of the Lawrenceville community and culture,” Jeffrey Fischer, vice president of regional leasing at Federal Realty Investment Trust, said.
The 551,000-square-foot shopping center is currently home to various national retailers including Nike, REI, Nordstrom Rack, ShopRite and Bonefish Grill, with additional tenants being announced in the coming months.