Waugh will lead the Coldwell Banker brand, including brand strategy and positioning, affiliate operations and franchise sales, for its growing network of 100,000 affiliated sales professionals in more than 39 countries and territories. He will report to Liz Gehringer, CEO and president of Anywhere Franchise Brands and former president of Coldwell Banker Affiliates.
Waugh most recently served as CEO and president of Berkshire Hathaway HomeServices Northwest Real Estate and Berkshire Hathaway HomeServices Real Estate Professionals. In his new role, he will focus on day-to-day business operations, the acceleration of franchise sales and enhanced service to affiliates, including harnessing innovative products and technology, domestically and globally.
“Jason is a remarkable leader who brings both a deep understanding of real estate and a sharp sales acumen, drawn from his diverse range of business experience,” Gehringer said. “After an extensive search to ensure that we found an exemplary leader to guide Coldwell Banker in this new era, we found in Jason the leadership attributes and vision for growth that will be invaluable to our affiliate partners.”
Prior to his time as CEO and president of Berkshire Hathaway HomeServices Northwest Real Estate and Berkshire Hathaway HomeServices Real Estate Professionals, Waugh served in multifaceted roles within the industry including chief operating officer, office manager, brokerage owner, regional sales manager and sales agent.
Prior to his time in real estate, Waugh was a partner at Synergy Sports Management. He received his B.A. and Juris Doctorate from Pepperdine University and Pepperdine University School of Law.
“I am elated to serve as steward of the Coldwell Banker brand, the legendary North Star of the real estate industry,” Waugh said. “I am confident that my expertise has positioned me well to enable our broker-owner affiliates and their agents to rapidly achieve their business goals now and long into the future. Coldwell Banker has been leading the industry for more than 117 years. I look forward to ensuring our brand leads the industry for future generations to come and delivers the quality services that our customers enjoy.”
In April, Kamini Lane was tapped to lead Coldwell Banker Realty, the Anywhere company-owned Coldwell Banker brokerage organization, which includes a network of 55,000 agents. Waugh and Lane will partner to continue to accelerate results for the Coldwell Banker brand and company-owned brokerage, respectively.