Taft Communications in Trenton on Thursday said Lindsey Pascarella has joined the team as the firm’s first chief client officer.
Pascarella brings a 20-year track record of success with national communications agencies to her role. She has served as a leader and counselor across many industries and a diverse range of categories, including content development, corporate social responsibility, consumer packaged goods, health and wellness and influencer marketing.
Pascarella will join Taft’s executive committee alongside CEO Ted Deutsch and Chief Financial Officer Mark McNulty. In addition to overseeing account operations, she will work closely with account teams to provide high-level strategic guidance, drive strategic growth and optimize client results.
“Adding the position of chief client officer reinforces our commitment to excellent service and enhances our capabilities to provide purpose-focused communications to our clients,” Deutsch said. “Lindsey’s vast industry experience and talent for driving high-performing teams will further strengthen the firm as we embark on our 40th year in business and continue our growth trajectory.”
“I am honored to be joining the incredible Taft team as its first chief client officer during a time when the firm is gaining increasing recognition as a boutique industry leader,” Pascarella said. “Taft has an exceptional track record of client service and creativity, and I am excited to apply my experience creating cultural relevance for brands, thought leaders and nonprofits to help organizations realize the power of their purpose.”
Before joining Taft, Pascarella most recently served as senior vice president and managing director for Krupp, a New York City-based firm specializing in developing and amplifying platforms for thought leaders, authors and experts. Prior to that, during her tenure at MWWPR, she spearheaded integrated communications programs for some of the most-recognized companies and brands.