Devils, Kean establish partnership to expand opportunities in sports business

Just as the New Jersey Devils dropped the puck on their 2023-24 NHL season, the hockey club announced it teamed up with Kean University to provide students with educational and professional opportunities to advance their careers.

Under the three-year agreement, Kean students will participate in a sports business-themed course co-facilitated with the team each year. The course will provide students with hands-on experience in various aspects of the sports industry, including marketing, sales, event planning and media relations. Kean’s Career Services team also will have access to information on Devils job postings and internship positions. The university also will have various marketing assets in Prudential Center and in Devils media.

“Kean is an anchor institution in this state, and we are always looking for ways to team up with businesses and community partners to expand opportunities for our students,” Kean President Lamont Repollet said. “The New Jersey Devils are excellent partners, and I look forward to collaborating on an exciting course that will provide our students with real-world experiences to boost their résumés.”

“We are excited to partner with Kean University and enhance the educational opportunities for their students here in New Jersey,” Chad Biggs, senior vice president, corporate partnerships activations, New Jersey Devils & Prudential Center, said. “Together with Kean University, we will provide invaluable knowledge about the sports industry and a unique experience for students to help jumpstart their professional careers.”

The university previously established partnerships with the New York Jets and the New York Red Bulls, providing students with hands-on lessons in marketing, graphic design and communication as well as mentorship opportunities. Several Kean students are now employed by both teams.

“Partnerships with professional sports teams provide very valuable connections for our students and serve as an excellent way to expand the reach of the Kean brand,” Repollet said.