New Jersey Devils fans at the Prudential Center in Newark are about to have their fan experience re-energized as NERD Focus — the Freehold-based energy drink with powerful nootropics and performance-boosting nutrients — on Friday announced it is returning as the official energy drink of the Devils for a second season.
Building on the resounding success of its inaugural partnership, NERD Focus will activate with samplings throughout the regular season and is bringing back the fan-favorite NERD Focus specialty cocktail, the Electric Screwdriver, for purchase throughout the venue.
As NERD Focus takes center stage as the official presenting partner of the exhilarating in-arena activation at all Devils’ home games, the Devils’ Woo Crew will once again bring the NERD Focus T-Shirt Toss to life.
NERD Focus is also back with its “Devil in Focus,” a dynamic fan-driven segment launching across the Devils’ social media platforms.
This interactive feature empowers fans to cast their votes for the player they want to see highlighted during a segment of the Devils’ In-Arena Pre-Game Show. Hosted by Devils reporter Catherine Bogart, this segment, which is also posted to the team’s X (formerly Twitter) account, provides fans with an inside look at recent highlights of the selected player.
“After a hugely successful first year, we are excited to continue our partnership journey with the Devils and Prudential Center,” Beverage USA co-founder Rocco LaVista said. “Our roots in New Jersey make this collaboration especially meaningful. This second year sets the stage as we continue to grow our NERD Focus footprint in the New Jersey and New York metro area. Just as the Devils have continued to develop and excite fans on the ice, so has our brand. We look forward to enhancing the fan experience with even more exciting innovations and interactive activations as we turn the page of the next chapter.”
“NERD Focus has become the preferred choice for fulfilling our fans’ energy drink needs,” Chad Biggs, senior vice president of corporate partnerships activations at the New Jersey Devils & Prudential Center, said. “The partnership has truly amplified the Prudential Center experience, and we’re excited to build on our achievements from a successful first year of our partnership to provide even more unforgettable moments for our Devils’ fans in the season to come.”
NERD Focus has established itself as a vital pillar in the world of sports partnerships, collaborating with major teams, venues and athletes including the Devils, the San Antonio Spurs and AT&T Center, and UFC champion Aljamain Sterling, as the official energy drink sponsor.