PrimoHoagies signs 20 new franchise agreements in Eastern and Midwestern U.S.

America's favorite hoagie destination debuts in Massachusetts and accelerates national growth

PrimoHoagies, the beloved hoagie chain recently named America’s No. 1 sandwich shop, announced Thursday the signing of 20 new franchise agreements. The deals confirmed plans for new development of locations across the Eastern and Midwestern parts of the U.S., including the brand’s first-ever agreements signed in Massachusetts.

These recent new agreements underscore the accelerated growth happening for PrimoHoagies, which now boasts more than 100 locations open, with around 115 expected to be open by the end of 2023.

PrimoHoagies is expanding with:

  • Eight locations across the metro Detroit region;
  • Three locations across the Springfield, Massachusetts, region;
  • Three locations in Rochester, New York;
  • Three locations in Pittsburgh;
  • Two locations in Mine Hill; and
  • One location in Jamison, Pennsylvania.

The first of these new locations is set to open its doors by May 2024.

“PrimoHoagies is on a mission to redefine the sandwich experience across the United States,” Nicholas Papanier Jr., owner and CEO of PrimoHoagies, said. “As we venture into new markets and deepen our roots in existing ones, we’re not just offering sandwiches; we’re inviting passionate entrepreneurs to join us in this exciting journey. Together, we’ll continue to raise the bar and set new standards.”

In pursuit of the ambitious expansion goals, aiming to surpass 300 locations in the next few years, PrimoHoagies introduced “Prosper with Primo.” This dynamic franchise fee reduction program, active until Nov. 30, exemplifies the brand’s dedication to reinvesting in owners who share in the brand’s vision and success. The program offers to slash the initial franchise fee by 50%, along with opportunities for more significant discounts, including royalty abatement for deals of three units or larger.

The brand currently has 70 locations in development across 10 states.