Beyond the garage: UNLMTD Real Estate partners with automaker Fiat on major residential property in Fort Lee

Reimagining urban living and sustainable mobility, Fiat House to open alongside the North American launch of all-electric Fiat 500e

UNLMTD Real Estate, together with Fiat, the iconic global automobile brand, jointly announced Wednesday their groundbreaking partnership in the creation of Fiat House — an innovative residential property featuring rental residences with hospitality-driven amenities, tailored concierge services and unique community events, set to open in early 2024.

Fiat House will offer a collection of over 300 thoughtfully designed studios, one-bedroom and two-bedroom rental residences, including a selection of furnished homes. The residences are inspired by the design ethos of the Fiat 500, reflecting its space efficiency and premium finishes.

The vibrant Fiat brand will be woven throughout the property, from the attended lobby to the expansive and activated array of amenities and social spaces spanning more than 30,000 square feet. This property represents the future of real estate, bringing lifestyle, efficiency, community and mobility to the forefront of residential living.

Situated at the foot of the George Washington Bridge in Fort Lee, Fiat House is just moments away from Manhattan at the convergence of eight major highways and offering access to multiple mass transit and alternative transportation options.

Fiat House will provide residents with unmatched accessibility to New Jersey, New York and the rest of the world. Fiat House will represent the next generation of mobility with an onsite car-sharing fleet of all-electric Fiat 500e vehicles that will provide residents with a fun-to-drive and sustainable mobility solution.

While UNLMTD Real Estate and Fiat are part of two distinct industries, they do align on the common vision of the future of urban living, one that seamlessly integrates connectivity, community, sustainability, and style. Combining the global brand strength and mobility solutions of Fiat with UNLMTD’s development and management expertise, this alliance embodies the pursuit of a fulfilling life.

“Collaborating with Fiat on this endeavor forges a unique opportunity to transcend traditional real estate development boundaries,” Gabriella LoConte, development lead of UNLMTD Real Estate, said. “We envision a future where people embrace mobility, live efficiently and experience life to the fullest. We look forward to bringing that vision to life in a dynamic location, where, in a few minutes of time, one can easily bike over the George Washington Bridge to Manhattan or just as easily access unparalleled hiking and walking trails on the Palisade cliffs.”

“Fiat is a loved brand around the world, and our partnership with UNLMTD has created a very unique opportunity to showcase what Fiat stands for: sustainable mobility with optimistic, forward-looking living,” Olivier Francois, CEO of Fiat and global chief marketing officer of Stellantis, said. “We are thrilled to be at the forefront of this natural collaboration, which is bolstered by the simultaneous grand opening of Fiat House and launch of the new FIAT 500e for North America early next year.”