Turchette, a marketing and public relations firms based in Fairfield, recently announced two key executive promotions, as well as a new addition to its account management team.
Fred Ghilino has been promoted to account director. Throughout his tenure at Turchette, Ghilino has excelled at managing client relationships and spearheaded strategic planning initiatives spanning various marketing disciplines. He also has played a leadership role in driving Turchette’s continuous growth, helping to land key new clients that further diversify the company’s portfolio.
Caitlin Bishop has been elevated to account supervisor. In her three years at Turchette, Bishop has deftly divided her time between managing marketing endeavors — including website development, copywriting and advertising recommendations — and public relations initiatives such as news releases, case studies and thought leadership features.
Both Bishop and Ghilino have utilized their growing skillsets to successfully service clients in Turchette’s broadening vertical industries, including health care, food & beverage, banking, packaging, production equipment, quality control and tech.
Turchette also has added a new team member, with Zach Weston joining the agency as senior account executive. Weston has experience in several industrial niches, such as artificial intelligence, health care, information technology and logistics. He also brings a business development background, including prowess in marketing automation, lead generation and partnership management.
“At Turchette, we continue to believe that our personnel are our greatest asset,” Jim Gorab, president of Turchette, said. “Fred and Caitlin have demonstrated tremendous growth in their time here, expanding the agency’s value to our clients in parallel with their own strengths and capabilities. As for Zach, his background in emerging sectors like AI and automation makes him a natural fit to best align with current B2B trends.”