Princeton-based law firm Hill Wallack LLP on Monday launched its new branding and logo, marking a significant milestone for the firm.
The firm hired Red Bank-based Splendor, which crafted a new brand position, “Impact where it matters most,” and brand identity. The new positioning, encompasses and covers all practice areas and all attorneys within the firm.
“We strive to make a significant impact in the lives of our clients and their businesses. This strategic position is a tremendous overarching sentiment that will empower our communication efforts moving forward in an authentic and compelling way,” Managing Partner Michael Kahme said.
Accompanying the new brand positioning is an all-new logo and visual identity, which the company said embraces the equity built from the original logo and enhances it ever so slightly to bring a more modern, elegant feel that coincides with the evolution of the firm.
This new logo and typography help round out Hill Wallack’s identity in a professional, yet approachable way and feature a classic blend of colors chosen for their timeless appeal and their representation of trust, integrity and expertise.
“We are excited to introduce our new branding and logo, which reflect our ongoing dedication to delivering top-tier legal services while embracing a more modern and approachable identity,” Eric Kelner, partner at Hill Wallack, said. “Our clients and partners can expect the same unwavering commitment that has been our hallmark for decades, now with a fresh and contemporary perspective.”
As Hill Wallack enters this exciting new phase, it remains committed to its core principles of excellence, integrity and client-centric service. The new identity echoes Hill Wallack’s evolving role as a dynamic, forward-thinking legal partner.
Hill Wallack LLP is a leading law firm with over 80 attorneys in offices in Princeton, Cedar Knolls, Cherry Hill, and Red Bank, Yardley, Pennsylvania, and New York City.