Westville-based sandwich chain PrimoHoagies on Tuesday announced it appointed its new director of business development, Lauren Tesche-Johnson.
Tesche-Johnson’s professional experience spans over 20 years across various industries, including finance, beverage distribution and health care technology. In her previous role, she served as the sales director for ThirdWaveRX, a health care cost-savings company.
In her new role, Tesche-Johnson will propel PrimoHoagies’ brand growth through franchise development. Her extensive experience and sales insights position her as a driving force in expanding the brand’s footprint and solidifying its presence in new and key markets. Her strategic vision and hands-on approach will be instrumental in identifying promising markets and nurturing relationships with potential franchise partners.
“My goal is to bring a fresh perspective to PrimoHoagies and build on its already-impressive franchise development. I’m dedicated to maintaining and bringing the high standards that PrimoHoagies is known for to new communities to enjoy,” Tesche-Johnson said. “I look forward to connecting with potential franchise prospects looking for an established and successful business ownership opportunity.”
Tesche-Johnson’s arrival marks a pivotal moment for the team, coinciding with PrimoHoagies’ exceptional growth over the past few years. After surpassing the 100-location milestone earlier this year, and with another 70 new locations actively in development, PrimoHoagies is on course to have at least 115 stores open by the end of 2023. In her role, Tesche-Johnson will be at the forefront of leading expansion initiatives, playing a vital role in helping the brand achieve its ambitious goal of surpassing 300 locations in just a few years’ time.
“Lauren is precisely the leader we were looking to add to our team; her qualities and sales experience make her an excellent fit to continue propelling PrimoHoagies’ franchise development forward to match our aggressive growth goals,” Nicholas Papanier Jr., owner and CEO of PrimoHoagies, said. “Our ongoing success has created new avenues for network expansion, and we are eager to capitalize on those opportunities now with Lauren at the helm.”