Violet PR appoints former Marketsmith exec Anne Picone as senior director of marketing

With more than 35 years of experience, Anne Picone brings a wealth of experience and a commitment to fostering growth and innovation as senior director of marketing. (Headshot courtesy of Violet PR)

Public relations firm Violet PR on Thursday said Anne Picone has been appointed as senior director of marketing. With more than 35 years of experience and an impressive track record of success in agency marketing and management, Picone brings a wealth of experience and a strong commitment to fostering growth and innovation to the Montclair-based agency.

“I’m thrilled to have Anne join our growing team,” April Mason, founder and president of Violet PR, said. “Anne’s marketing and sales expertise, plus her extensive network, are particularly valuable as we continue to grow our economic development and professional services practices across New Jersey, New York and nationally.”

Picone most recently played a pivotal role at Marketsmith, where she helped drive the company’s business development and corporate marketing initiatives. As the senior director of corporate marketing, she sourced and evaluated new business opportunities, managed employee onboarding and led philanthropic efforts. She also oversaw all marketing activities, including award submissions, sponsorships, speaking engagements, public relations and budget management.

“I am so excited to have joined Violet PR. The agency is a perfect fit for me, as my background includes working for several women-owned firms and contributing to their growth and success,” Picone said. “The team at Violet PR has been so welcoming and I’m looking forward to introducing my network to Violet PR’s service offerings.”

Prior to Marketsmith, Picone served as general manager/account supervisor at GráficaGroup, where she led advertising and marketing campaigns for clients in health care, telecommunications and gaming industries. Her responsibilities encompassed resource management, human resources and fostering a culture of productivity.