Ascendia Bank, a 100-year-old northern New Jersey financial institution formerly known as Glen Rock Savings Bank, recently held a successful grand opening celebration for its new Oradell branch on November 4. Located at 550 Kinderkamack Road, the branch marks Ascendia Bank’s fifth overall and second in Bergen County.
The event amassed a substantial turnout with hundreds of attendees arriving to participate in festivities and many residents lining up to open new accounts. The event began with a ribbon cutting ceremony with Oradell Mayor, Dianne Didio. An Instant Cash Giveaway provided a measure of excitement, with attendees receiving tumblers containing anywhere from $1 to $100 in cash, as well as Ascendia Bank tote bags filled with practical giveaways.
As part of the celebration, Ascendia Bank offered several limited-time promotions including: a Special nine-month Welcome CD, and a three-tier Welcome Money market checking and three-tier Welcome statement savings accounts. Special Kasasa Cash Back® Checking and Kasasa Savings® accounts were also promoted. Given the popularity of these special products/rates, the bank will continue the offerings.
“We are thrilled to have hosted such a well-attended Grand Opening event thanks to the support of the incredible Oradell community,” Ferdinand (Fred) Viaud, president and CEO of Ascendia Bank said. “We look forward to providing our new and existing customers with high-quality service and financial solutions from our new location.”
Featuring two drive-up windows and a walk-in ATM with 24/7 accessibility, the new 3,300-square-foot branch was formerly occupied by a credit union and was chosen in part for its history of housing successful financial institutions.
For Ascendia Bank, the expansion followed several recent milestones and new offerings. Last year, the bank celebrated its 100th anniversary servicing northern New Jersey residents and businesses, and this past November it opened a spacious new headquarters featuring a dedicated mortgage lending center.
This year, Ascendia Bank also has enhanced its suite of mobile banking services, allowing customers to open new accounts, deposit checks, pay bills, monitor account activities and even apply for mortgages via a streamlined smartphone app. The mobile banking features set Ascendia Bank apart from many local banking institutions, combining the personal touches of a neighborhood bank with the convenience and flexibility of larger ones.