Paris Baguette continues to dominate bakery franchise industry, signs agreement in Clifton

Paris Baguette, the bakery café concept with 4,000 units worldwide, including nearly 150 in the U.S., has seen significant growth in the past year. The franchisor on Monday announced it is continuing along an impressive growth trajectory with its most recent signing, in Clifton.

“We are thrilled to announce additional expansion within New Jersey. There’s a tremendous amount of opportunity in the bakery café space,” Eric Lavinder, chief development officer, said. “No other bakery café franchisors are doing what Paris Baguette is on the same scale. Our ability to stay true to our bakery café roots while embracing aggressive expansion has garnered attention, and that only serves to drive us forward.”

The Clifton deal will bring the total number of locations within New Jersey to 18. The agreement was signed by Earl Koskie, who is pioneering the additional growth.

“When looking for the right franchise opportunity, Paris Baguette was the ideal fit because of its amazing product line, store design and proven response from communities throughout the United States,” Koskie said.

Moving forward, the brand continues to eye the 1,000-unit mark within the U.S. by 2030, and, as it continues to grow, Lavinder explained that Paris Baguette seeks passionate franchisees interested in serving people in a welcoming neighborhood establishment.

“We want someone who is going to take the time to put the right staff members in place in their store and ensure everyone understands the most important person is the guest,” he added.

“We are on track to enter 45 new markets and open a total of 64 units by the end of 2023,” T.J. Rogers, franchise sales manager, said. “Even throughout the pandemic and its aftershocks, we did not shy away from opening additional units and exploring new markets. With great year-over-year revenue increases and a persistent interest in the brand from franchisees and consumers alike, we expect nothing but a strong continued growth trajectory for the brand.”