Wonder Group, the company that is redefining at-home dining and food delivery, on Monday said it closed its previously announced acquisition of Blue Apron, the pioneer of the meal kit industry in the U.S.
Wonder said the acquisition will further enhance its creation of the super app for mealtime, serving a broad range of dining occasions that feature cuisines from some of the world’s best chefs and restaurants.
Having pioneered a new category of “fast fine” dining through its collection of vertically integrated, delivery-first restaurants, Wonder will now begin offering Blue Apron items to its customers in New Jersey and New York City, a key offering in the company’s strategic roadmap that will expand the ways consumers can access and experience great-tasting food.
“Our mission at Wonder is to make great food more accessible, and the integration of Blue Apron onto our Wonder platform provides a major opportunity to double-down on that promise to our customers,” Wonder Group founder and CEO Marc Lore said. “As we continue to revolutionize the food industry through our creation of fast fine dining, we’re excited to continue expanding on the ways we can offer unique and elevated dining experiences through more choice, flexibility and convenience.”
“Empowering people to create incredible culinary experiences at home is a hallmark of Blue Apron,” Blue Apron CEO and President Linda Findley said. “Now, as part of the Wonder family, we are excited to expand the ways our customers access and experience our top-rated recipes and quality ingredients. Through faster, more convenient delivery options and greater menu choice, customers have even more ways to create incredible home meal moments anytime, anywhere.”
Beginning Tuesday, Blue Apron customers within Wonder delivery zones will have their subscription boxes delivered by Wonder couriers. This enhanced, direct delivery is provided to customers at no additional cost. Service to Blue Apron customers will continue as normal.
Additionally, Wonder customers throughout New Jersey and New York now have access to Blue Apron on the Wonder app.