buybuy BABY is back: Leading baby retailer to reopen 11 stores and online presence

Baby products retailer buybuy BABY is reopening its doors this weekend — just in time for the holidays — and it says it is going to be better than ever.

Starting Saturday, America’s leading specialty baby and toddler brand is launching 11 retail stores from Massachusetts to Maryland — with four locations in New Jersey. The latest iteration is a loving reentry into the industry, including an online presence, with a humble opening that promises to offer the best brands in a relaxed, casual environment for the best of everything baby.

Consumers will find the most trusted brands and products carefully curated by experts to help make their parenting journey joyful and easy. Between a physical and digital presence, the needs of today’s families are met for parents, parents-to-be and gift-givers. Shoppers can engage with their favorite brands and receive trusted expert advice to find the right products. Customers will also be able to experience the registry in-store and on

“The best of everything baby is back,” Pete Daleiden, CEO of buybuy BABY, said. “We are thrilled to welcome customers to our revamped stores for a first look at the latest and greatest curated assortment and an elevated shopping experience. Parents and caregivers can engage with their favorite brands and receive trusted expert advice to find the right product to make their parenting journey joyful and easier. We are holiday-ready and can’t wait to celebrate in style. While our team and celebration are small in scale, the excitement is BIG, baby!

“The future of buybuy BABY is bright, and our modest team is committed to ensuring that buybuy BABY remains the go-to destination for all parents, caregivers and families seeking thoughtfully designed and trusted, high-quality baby and toddler products, with exceptional customer service. We are just getting started and are grateful for the time and opportunity to rebuild this iconic brand into a new and improved iteration. Stay tuned.”

The new buybuy BABY offers an exceptional retail experience that inspires customers to embrace the journey of parenthood across every milestone, big and small.

The new retail locations opening this weekend are:

  • buybuy BABY Bridgewater: 711 Route 28, Bridgewater;
  • buybuy BABY Cherry Hill: 1590 Kings Highway N., Cherry Hill;
  • buybuy BABY Paramus: 34 E. Ridgewood Ave., Paramus;
  • buybuy BABY Woodbridge: 675 U.S. Highway 1 S., Suite 1, Iselin.
  • buybuy BABY Amherst: 1261 Niagara Falls Blvd., No. 1, Amherst, New York;
  • buybuy BABY Braintree: 160 Granite St., Braintree, Massachusetts;
  • buybuy BABY Christiana Town Center: 501 W. Main St., Newark, Delaware;
  • buybuy BABY Rockville: 1683 Rockville Pike, Rockville, Maryland;
  • buybuy BABY Scarsdale: 1019 Central Park Ave., Scarsdale, New York;
  • buybuy BABY Springfield: 6398 Springfield Plaza, Springfield, Virginia;
  • buybuy BABY West Hartford: 1433 New Britain Ave., West Hartford, Connecticut;