Rochelle Park-based talent advisory firm ZRG on Monday announced it established a new office in Mexico City, located in the U.S. Green Building Council LEED Platinum-certified Torre Virreyes Building in the Lomas de Chapultepec.
Following successful expansion in Middle East, South America, Europe, the U.K. and Australia, the new office of ZRG Partners Mexico SRL de CV is positioned to deliver its tech-enabled analytic suite of talent management solutions to clients with operations in this market.
“Mexico is the biggest trading partner of the United States,” Nate Frank, president, ZRG Executive Search Division, said. “As of July 2023, Mexico was the source of 15% of U.S. imports, compared to 14.6% from China, and comprises a growing share of U.S. imports in many manufacturing sectors where ZRG has strong relationships, such as the automotive, machinery and medical devices industries.
“Mexico’s own market expansion has also been driving growing demand for our financial, professional services & technology, and education practices.”
ZRG brings to Mexico an expanded service offering including organizational culture assessment, consulting and transformation through its Walking the Talk division. Its Brimstone Consulting division further adds leadership alignment and acceleration, bringing clients an end-to-end talent solution. The company also serves clients in over two dozen industry and functional practices, including media, sports and entertainment powerhouses, TurnkeyZRG and Sucherman Group.
The office will be led by Managing Director Pablo Perella-Berdun and senior adviser Hugo Lara. Perella-Berdun has five years in executive search and talent development in Mexico and previously enjoyed a 27-year corporate career in consumer, medical device, hygiene & safety products and specialty chemicals, including Kimberly-Clark, where he led local, regional and global roles for over 20 years.
Prior to joining ZRG, Lara was a senior client partner, industrial and advisory leader, as well as the office managing director at Korn Ferry. Previously, he held senior management roles at Mexichem (now Orbia), Vitro, Parmalat, S.C. Johnson and Grupo Christianson. In addition, he has participated in several associations and boards, including the board of Regal Forest, Quality Post, Union de Crédito para la Contaduría Pública, Grupo Prez, Cervecería Centro Americana, Endeavor and the Nuevo Leon State Board of Clusters. He is also the co-founder of the Morphing Group LLC, a business transformation advisory firm.