AYR Wellness Inc., a vertically integrated multistate cannabis operator with a heavy presence in New Jersey, on Tuesday announced the relaunch of its flagship kynd brand via the “Season of Kyndness”’ initiative, a campaign designed to spread positive impact and connection during the holiday season through hyperlocal charitable giving.
“We felt it was important to reintroduce our flagship cannabis brand, kynd, in a way that highlights its purpose and impact-driven mission,” David Goubert, CEO and president of AYR Wellness, said. “The ‘Season of Kyndness’ campaign embodies the values we hold dear at AYR, providing an opportunity to be a force for good in each of our communities and to make a real difference during this special time of year. We are leaning on our local retail teams to drive this initiative by selecting the hyperlocal causes that mean the most to them.”
Since kynd’s inception in Nevada in 2014, its tagline, “for all humankynd,” has encapsulated the brand’s commitment to those who seek the benefits of cannabis as well as the communities that it serves.
With “Season of Kyndness,” AYR Wellness invites customers in New Jersey, Florida, Massachusetts, Nevada and Pennsylvania to participate in an effort to address community needs where they live. For every purchase of a kynd product from an AYR dispensary, a portion of proceeds goes directly to charities chosen by local teams.
Specifically, in the Garden State at AYR Eatontown, Season of Kyndness will support the Arc of Monmouth, while AYR Woodbridge and AYR Union will support City Relief. Additionally, AYR is triple-matching any individual donations made at point of sale, as applicable per state law.