Powerfleet launches AI-powered solution to revolutionize pedestrian safety

Woodcliff Lake-based Powerfleet launched its next-generation Pedestrian Proximity Detection solution, an artificial intelligence-powered safety system that’s transforming safety protocols for warehouses and manufacturing facilities.

With the ability to identify people and material handling equipment in its path, the system provides visual and audio alerts of potential hazards, proactively preventing accidents and bolstering pedestrian safety for fleets.

Created to directly mitigate warehouse safety hazards and damage, the system brings an advanced and reliable safety solution that not only fosters an enhanced safety culture for customers, but actively increases their brand reputation.

Warehouses and distribution centers have seen a tremendous increase in labor over the past decade, with more than 1.9 million workers now employed in these facilities, creating a surge in demand for safety solutions.

The risk of injury and safety standard violations has increased — with those involving contact with an object or equipment among the most frequently violated standards. Associated costs and damage to brand reputation has resulted in companies around the world rethinking their safety cultures. Powerfleet is helping its customers face these challenges head-on and has experienced 57% subscriber growth for its safety solutions in North America since 2020.

Powerfleet said its technology is fueling safety innovation — going beyond current protection strategies such as special apparel or wearable tags — and using a more universal, reliable and advanced approach. With enhanced visibility to avoid common safety blind spots, and access to quantifiable analytics for coaching best practices, drivers and pedestrians will now be better equipped for workplace operations, progressing Powerfleet’s mission of improving safety for all.

“The safety of pedestrians, drivers and equipment remains our top priority, and Powerfleet is dedicated to providing mission-critical solutions that empower our customers to create safer workplaces throughout the world,” Steve Towe, CEO at Powerfleet, said. “The Pedestrian Proximity Detection system offers a broad array of business-improvement capabilities designed to increase pedestrian and MHE safety. Arming organizations with this solution allows them to take critical action to reduce liability and protect their most valuable assets, their people.”

“It’s imperative that businesses adapt and integrate new technologies to prevent irreparable damage to employees, valuable resources and brand image,” Jim Zeitunian, chief technology officer at Powerfleet, said. “Powerfleet continues to expand our AI-led platform and advanced data capabilities to promote safer workplaces. Through the Pedestrian Proximity Detection system, we’re able to provide unmatched visibility and crucial event analysis to enhance experiences for operators and pedestrians alike.”

The solution includes up to three vehicle-powered cameras equipped with embedded AI to identify objects in the vicinity of the vehicle. It also features front and rear indicator lights that emit audible and visual warnings when objects breach the vehicle path. A central wiring box powers the cameras and connects inputs and outputs for zone detection, and, when linked to Powerfleet’s Forklift Gateway, camera outputs capture specific event details like breach location, time and driver identification for a more in-depth analysis of events.