Global fashion brand COS has grand opening at American Dream

London-based retailer is latest international brand to make American Dream its 1st stop in area

COS, the internationally renowned, London-based fashion brand, opened at American Dream this weekend — the company’s first location in New Jersey.

Inspired by contemporary culture, the brand is known for iconic wardrobe pieces, elevated essentials and innovative designs that are made to last.

Dedicated to quality and sustainability, COS aims to take a bespoke approach to design, creating unique collections that combine function with timeless style.

Since its launch in 2007, COS has expanded across Europe, Asia-Pacific, North America and the Middle East. Today, the brand has a 248-store portfolio, spanning 48 physical markets, 38 online markets and selected wholesale partners.

Bryan Gaus, general manager of American Dream, is thrilled that it is latest global brand to make American Dream its first presence in the area.

“We are beyond excited to welcome COS to New Jersey, as American Dream continues to be the coveted address for global brands,” he said. “Our guests will love the brand’s craftsmanship and attention to detail, which creates both durable and high-quality clothing.”

The store will encompass the London-based fashion brand’s approach to conceptual design and ongoing commitment to circularity. The 6,103-square-foot space will feature both womenswear and menswear with a focus on craftsmanship, fine detail and modern tailoring. The location will consist of 48% of materials being reused from past stores, including the rails and concrete plinths. COS will reside in Court D, Level 2.