Women-led dispensary Pure Blossom now open in Pennington

Pure Blossom, a women-owned and -operated dispensary in Pennington, has created a new kind of cannabis retail experience in New Jersey. Now open, this cultivated botanical shop said it “blends the warmth of a wellness sanctuary with the refinement of a luxury boutique.”

“Our vision extends beyond the traditional dispensary model,” Chief Operating Officer Jordan Bruseloff said. “We think we’ll impress even the pickiest of legacy cannabis consumers, but I also hope to see stressed-out moms. I hope to see older people who might not have considered cannabis before. We want to be an alternative for anybody who’s seeking wellness that always thought about trying cannabis but weren’t sure because of a fear of the unknown.”

In addition to the wide range of cannabis products cultivated and created all over the state that Pure Blossom carries, it also features a variety of sophisticated smokeware and beauty and wellness products selected to integrate seamlessly into a more modern cannabis lifestyle.

“I think what’s really separating us right now is that we have a whole cannabis experience for people, as opposed to the usual — just running in, grabbing a cart and leaving,” Bruseloff said.

At the core of Pure Blossom lies a commitment not only to community and education, but to the important mission of destigmatizing cannabis.

“The plant is legal now, and that’s wonderful, but we want to reshape perceptions and cultivate a deeper understanding of its benefits,” Bruseloff said. “We’ve put together a team that is passionate about this journey and providing a supportive space for everyone to learn. We want people to come here and feel comfortable asking questions and exploring.”

Pure Blossom’s team knows and loves cannabis. Its members aren’t just conduits between you, an online order and your weed. They’re there to help, to guide, nurture and to find you a cannabis experience that helps you understand the fullness of what cannabis can be.

Additionally, the store plans to host workshops with leading-edge cannabis brands and collaborative activations with favorite businesses and organizations around central New Jersey.

The dispensary serves as a beacon for open conversations, education and the sharing of knowledge, ensuring that visitors feel comfortable, confident and well-informed in their exploration of new products and experiences.

Discover the Pure Blossom experience at 2554 Pennington Road, Pennington. Doors are open from 10 a.m. to 8 p.m. daily. For shop information, click here.