Heller, former Giants general counsel, joins Genova Burns

William Heller, the former general counsel of the New York Giants, has joined Genova Burns as “of counsel.”

Heller, who started Jan. 2, brings a wealth of experience to the firm.

While general counsel for the Giants, Heller supervised all legal affairs, overseeing matters pertaining to the Giants and its affiliates, including assisting in MetLife Stadium legal affairs. His tenure with the Giants covered a spectrum of sports law, including licensing, sponsorships, marketing arrangements, labor and employment and privacy issues.

Prior to his role with the Giants, Heller had a 32-year career in private practice, serving as a partner at two premier New Jersey law firms.

Genova Burns Chairman Angelo Genova welcomed Heller to the firm.

“We feel so very privileged and excited to have Bill Heller return to private practice under the Genova Burns banner,” he said. “Having known Bill for decades, I know him to be one never content to rest on his laurels. Bill will contribute greatly to our firm in many ways. We expect Bill will offer a wonderful opportunity to our clients now and in the future by serving as a mediator and alternative resolution counselor that will benefit litigating parties to resolve their disputes.”

Heller brings expertise in substantial transactional and counseling engagements, particularly in commercial deals. His private-practice experience also embraced various intellectual property issues and the significant negotiation and licensing of agreements in high technology, internet and privacy.

Heller has been recognized as a leading lawyer in New Jersey and nationwide. His dedication extends to volunteer, charitable and pro bono activities, including his service as the founding president of the Wyckoff Education Foundation.