Kivvit rebrands as Avōq, maintains strong presence in New Jersey

Donnelly, Steinberger and Cryan will continue to be leaders in Asbury Park office for national firm that has more than 200 employees in 5 cities

Kivvit, which joined forces with Subject Matter last May to create one of the largest national consulting firms, announced Wednesday morning that the new company has a new logo and a new name: Avōq.

Company officials say Avōq (pronounced “uh-VOKE”) speaks to the company’s position as a national advocacy and communications firm that creatively shapes narratives, manages brand reputation and engages audiences.

The company, which has more than 200 employees in five cities — including Asbury Park — brings expertise in advertising, public affairs, strategic communications, media relations, government relations, digital strategy, narrative building, website and app development, research and data analysis.

Avōq officials said the firm’s mission remains the same: to help companies, organizations and industries elevate ideas, build brands and tackle reputational or policy challenges.

The New Jersey office will continue to be run by Chris Donnelly (general manager), Adam Steinberger (partner) and Megan Cryan (senior vice president).

Steinberger is one of 14 professionals nationally who were elevated to partner in the new firm, bringing team members with expertise across all its service areas into the leadership ranks to guide the next stage of Avōq’s evolution as a client- and growth-focused company.

“This new leadership group will ensure Avōq delivers the high-level strategy and counsel our clients have relied on for more than 20 years,” Avōq CEO Nicole Cornish said. “They are all major contributors to our success and will foster and inspire the one-team culture of collaboration and excellence that sets us apart.”

In addition to New Jersey, Avōq’s employees will work from offices in Chicago, Miami, New York and Washington, D.C.

Avōq is a portfolio company of Coral Tree Partners, a Los Angeles-based private equity firm focused on investments in the media, entertainment and communications sectors.

To learn more about Avōq, its team and capabilities, click here.