Weiss Properties unveils 24-story luxury residence in innovation hub of downtown New Brunswick

Weiss Properties on Wednesday said it recently received approvals for the LIV Apartments, a 24-story luxury tower designed by Minno & Wasko Architects in the “East Coast science and technology hub” of downtown New Brunswick.

The LIV is poised to redefine downtown New Brunswick’s skyline, with its unique orange accents, countered glass façade and dual rooftop amenity. The approval of 407 units stands as a historic milestone for downtown, as its largest residential approval to date, and marks a transformative moment in the 40-year history of Weiss Properties.

Watch the approvals announcement here featuring Robert Weiss, president of Weiss Properties, David Minno, president of Minno & Wasko, and a real-life visual of the LIV, using next-generation CGI technology.

The LIV Apartments features a mix of studios, one- and two-bedroom apartments, with a den option to cater to all types of tenants. With 355 covered parking spaces and 20,000 square feet of amenity offerings, the LIV redefines the rental experience.

At their doorstep, residents can explore the seventh-floor rooftop retreat, with a resort pool and lounge area, an “Equinox” quality gym, yoga studio, club room, golf simulator and coworking spaces — all overlooking the pool. The 24th story boasts a breathtaking Four Seasons-style rooftop space with panoramic views of downtown, seamlessly connecting to an indoor penthouse lounge for a fluid combination of indoor and outdoor living.

Weiss expressed his excitement for the LIV, stating: “The LIV epitomizes a new pinnacle of luxury living in New Brunswick, positioned in the heart of innovation, medical and education. I spent the last 30 years of my career growing Weiss Properties from our New Brunswick office. We’re leaving our legacy in the city that’s been at the heart of our company.”

The LIV will capitalize on the city’s burgeoning status as the East Coast’s hub for life sciences. At the heart of this transformation is the Helix, a $900 million innovation district across the street from the train station, which will host Rutgers Medical School, researchers, international startups and, as recently announced, Nokia, a Fortune 500 company. Additionally, the Jack & Sheryl Morris Cancer Center, a $730 million development, is nearing completion, and will be the state’s first freestanding cancer hospital. And Robert Wood Johnson University Hospital will be adding to its sprawling campus with an additional 15-story building.

Weiss Properties collaborated with the two current occupants of the property, the Historic Elks Lodge and popular Co-Op Natural Foods Market, to reintegrate them as tenants on the ground floor of the LIV.

When asked about the inclusion of the Elks Lodge and the Co-Op as retail tenants in the new project, Weiss commented, “The LIV Apartments stands as a shining testament to successful redevelopment, embodying the perfect blend of preservation and modernization.”

The LIV signifies a bold new chapter for Weiss Properties, positioned to become a beacon of luxury and lifestyle in the heart of the city. The LIV is emblematic of Weiss Properties’ capability to usher a project successfully through the complex approval process. With its prime location, state-of-the-art facilities and a harmonious blend of luxury and practicality, the LIV will be home to the innovators of tomorrow.