Eliza Woolston Sheffield has been named the new president of De’Longhi America, a global leader in the espresso and specialty coffee categories that makes its U.S. headquarters in Upper Saddle River.
Following years of continued expansion and growth for De’Longhi in North America, Sheffield will advance the company’s business in the U.S. and Canada in this newly established role. Sheffield will be responsible for the future direction, growth and day-to-day operations, including the company’s De’Longhi and Braun Household brands.
Sheffield will report to Mike Prager, CEO of De’Longhi Group North America.
“We are thrilled to welcome Eliza to lead our U.S. and Canada businesses,” Prager said. “Eliza has an outstanding and diverse track record of success in growing businesses and building brands. She is a terrific addition to our expanding company.”
As a champion for growth and innovation, Sheffield brings a wealth of expertise from the premium and specialty home and appliance categories, with more than 25 years of experience and success across a range of businesses and functions, from startups to large, blue-chip branded companies.
About De’Longhi Group
The De’Longhi Group is based in Treviso, Italy, and is on the forefront of the small domestic appliance category with a range of premium products under four internationally renowned brands; De’Longhi, Kenwood, Braun and nutribullet. The De’Longhi Group is committed to continuing its mission to create exceptional products that improve the lives of the consumer through innovative technologies and unparalleled design.
Sheffield most recently served as the president of BlueStar Appliances, and was responsible for substantial growth within the premium line of specialty kitchen appliances during her decadelong tenure. Prior to BlueStar Appliances, she held a range of marketing leadership roles with well-known brands and companies, including General Mills, Method Products and award-winning marketplace hit Flip Video.
“I am incredibly honored to join the De’Longhi America family, as the brand expands its presence in the U.S. and Canadian markets across innovative categories like coffee and espresso,” she said. “De’Longhi’s commitment to crafting exceptional products that boast innovative technology resonates with my passion for steering growth in consumer-centric organizations. I look forward to collaborating with the talented De’Longhi team and valued retail partners to drive meaningful innovation and fulfill our mission of ‘better every day.’”
In addition to her extensive experience, Sheffield holds a bachelor’s degree in history from Yale University and an MBA from the Harvard Business School.