Faster way to pay: Devils, Pru Center sign partnership with Clover Sport to improve fan experience

The New Jersey Devils and Prudential Center announced this week a multiyear partnership to utilize Clover Sport, a payment system that will streamline the purchasing experience for fans attending Devils home games and other events.

Clover Sport, owned by fintech giant Fiserv, combines leading point-of-sale hardware and software with back-office management tools. It is used at more than 300 sports entertainment venues in the country.

The Devils and Prudential Center will leverage Clover Sport as the venue’s fully integrated commerce operating system. They will use more than 300 Clover devices at concession stands throughout the arena, including cashless and touchless capabilities.

Sasha Puric, the chief technology officer at Harris Blitzer Sports & Entertainment (the parent company of the team and the arena), said the partnership will further enhance fan experiences.

“Improving our technology and creating a more convenient checkout experience for our fans is of top priority, and Clover Sport will be one of the enablers to help us reach that goal,” he said.

Clover Sport enables arenas, stadiums and entertainment venues of all sizes to deliver next-generation fan experiences and foodservice operations.

By integrating point-of-sale hardware with specialized software and services, Clover Sport helps venues enable faster, more convenient purchasing experiences that seamlessly integrate with back-of-house operations. Fans enjoy shorter queue lines, while operators gain access to real-time data and reporting that can be leveraged to optimize operations and increase profitability.

Clover Sport General Manager Sandeep Bhanote said the product will have great impact.

“Today’s fans expect digital, mobile and self-service purchasing options when attending a hockey game, a concert or a show,” he said. “We’re proud to partner with Prudential Center, providing Devils fans more ways to pay and speeding checkout times so they can spend less time in line and more time watching their team on the ice.”