TerraCycle is talking trash ahead of ‘Big Game’

The Super Bowl, the “Big Game,” always features plenty of trash talk between the loyal fans of the opposing teams. While the cheers and jeers echo through parking lots and living rooms, Trenton-based TerraCycle wants to remind us that the excess of single-use packaging waste left behind in the aftermath of tailgates and viewing parties often goes unnoticed.

SNAC International reports Americans consume 112 million pounds of snacks on game day, most of which come packaged in single-use plastic.

“Everyone knows that game day is as much about food and tailgating as it is about football,” Tom Szaky, founder and CEO of TerraCycle, said. “Unfortunately, the environmental toll of these celebrations adds up quickly. Our Zero Waste Boxes help consumers keep waste out of landfills and incinerators, ensuring a victory not only for the winning team on the field but for the planet as well.”

That’s where TerraCycle’s Zero Waste Boxes help party hosts score big with guests without getting fouled by a pile-up of waste. TerraCycle said its Zero Waste Box program offers convenient, turn-key recycling solutions for all waste generated at game day parties that is not typically recycled through municipal recycling services.

After the football-watching festivities are over, try this sustainable game plan to keep waste out of landfills:

  • Tailgaters can toss their empty plastic cups into the #6 Rigid Plastic Cups Zero Waste Box instead of the trash can;
  • Whether organizing a potluck or ordering in a small feast, hosts can recycle plastic utensils and plates, single-use food storage containers and other party supplies post-game with the Dining Disposables and Party Decorations Zero Waste Box;
  • After drinking a cold one while watching the game, guests can recycle their beers, sodas and other canned drinks with the Aluminum Cans Zero Waste Box (where curbside recycling services are not available.);
  • No gameday celebration is complete without a snack spread. When it’s time to clean up, recycle empty wrappers and snack bags with the Candy and Snack Wrappers Zero Waste Box; and
  • When full, the boxes are returned to TerraCycle for recycling using the affixed prepaid shipping label. The collected waste will be cleaned, melted and remolded into pellets that can be used to make new products.

TerraCycle created Zero Waste Boxes to provide solutions for difficult-to-recycle waste that cannot typically be recycled through standard municipal recycling.

2023 snack food sales data. (SNAC International)