Premium French fry brand opens in Menlo Park, officially entering New Jersey

New York Fries, a fresh-cut fries concept, on Monday announced its latest opening, at Menlo Park Mall in Edison, following the brand’s official reentrance into the U.S. and recent opening at Roosevelt Field Mall in Long Island.

New York Fries officially opened its doors in Edison on Sunday. The eatery is corporate-owned and -operated and is the brand’s second restaurant to open within the U.S. this year. The new location also will be hosting a grand opening ceremony with Edison Mayor Sam Joshi on Feb. 29.

New York Fries, operated under Recipe Restaurant Group, features a niche menu starring freshly cut fries, made with Idaho potatoes, served plain or loaded with a variety of toppings, including beef chili, pulled pork, queso and crumbled bacon. Also on the menu: a classic Canadian delicacy — poutine — topped with beef gravy and Wisconsin cheese curds for guests across Edison to discover and enjoy. Additionally, New York Fries features all-beef grilled hot dogs and an array of delicious, loaded dog options.

Following the most recent openings, two more corporate-owned New York Fries restaurants will soon open in Newport Center in Jersey City and in Smith Haven Mall on Long Island later in the first quarter. With over 100 restaurants across Canada and 25 throughout the Middle East, New York Fries is widely recognized as the go-to destination for high-quality, fresh-cut fries that are cooked to order.

“Off the heels of our exciting reentrance into the United States with our Roosevelt Field Mall opening, expanding into New Jersey is an amazing next step towards our continued growth across the East Coast and beyond,” Craig Burt, chief operating officer at New York Fries, said. “We’ve received such a warm welcome from our opening in Long Island and expect a similar response from the Edison community. We’re thrilled to bring our premium fresh-cut fries to guests across the area and can’t wait for Menlo Park mall goers to try the perfect French fry.”