Money Store welcomes Coleen Bogle as new chief marketing officer

Mortgage marketing leader Coleen Bogle recently joined The Money Store as its Chief Marketing Officer.

The Money Store recently announced that Coleen Bogle has joined the Florham Park-based mortgage lender as its chief marketing officer. Bogle has more than 15 years of experience leading marketing departments in the home financing industry, and, in her new role, she will focus on enhancing the brand, expanding marketing services and attracting top-tier mortgage origination talent to the organization.

“It’s an honor to step into this important role at the Money Store,” Bogle said. “During this challenging period for our industry, I’m delighted to be joining a right-sized company that shares my commitment to service and values. I look forward to leveraging their nimble lending model, stellar reputation and supportive culture to further elevate the brand and provide unparalleled marketing support to their mortgage originators.”

Prior to joining the Money Store, Bogle served as the chief marketing officer at Draper and Kramer Mortgage Corp. for over eight years. Under her leadership, the firm’s annual loan volume expanded from $1 billion to a peak of $9 billion. Bogle’s responsibilities included directing nationwide marketing strategies, overseeing the marketing department and contributing to recruitment, compliance, event coordination, vendor relations, employee engagement and strategic planning.

“Coleen’s appointment marks a significant milestone for the Money Store, underscoring our commitment to fostering growth and innovation,” Peter Alvarez, chief operations officer at the Money Store, said. “Her proven track record of driving progress and expanding production for lenders aligns seamlessly with our vision. We are thrilled to welcome her aboard, and we are confident that her passion and expertise will propel us to new heights.”