Just in time for Valentine’s Day, perfumery Amouage, with over 50 unrivaled fragrances, debuted its first flagship store in North America this week at American Dream mall in East Rutherford.
“We are ecstatic to add Amouage, a sophisticated and globally acclaimed fragrance brand, to the Avenue,” Bryan Gaus, senior vice president and general manager of American Dream, said. “Their perfumes will add another layer of elegance to American Dream and provide our customers with the very best in variety and creativity of scents.”
“Each Amouage flagship is unique. When establishing new landmarks worldwide, the unique characteristics of each location influence the type of stores we create,” Marco Parsiegla, Amouage CEO, said. “Our geographically sensitive approach tailors the concept for each city, making every Amouage store globally distinctive. Each store is a gateway into the rich tapestry of Amouage’s sensorial world, creating an environment that sparks curiosity and fosters a desire to appreciate the intricacies of our house’s olfactory craftsmanship.”
Located at the heart of the Avenue, the flagship is an artistic depiction of a sunset in Oman against layers of rugged mountain peaks, envisioned by Amouage Chief Creative Officer Renaud Salmon and designed by Heroine Paris. The space at American Dream comes on the heels of the opening of Amouage’s first flagship in China, while several standalone boutiques are due to be unveiled in Asia, Europe and the Gulf Cooperation Council region before the end of the year.
The art of Amouage perfumery reflects the selection by artist perfumers of the rarest and most precious ingredients, creating memorable notes. The left side of the boutique is dedicated to them: all the House’s olfactory stories unfold in the direction of the sun, up to a comfortable lounge with a consultation table. An infinite number of bottles nestled in the wall run for more than 40 feet; some seem to be set in rock, as if petrified: they evoke the 40 years of the House’s existence. Others, backlit, interact with the consultation table, crafted by award-winning designer Dimitry Hlinka. Guided by an adviser, the client chooses a key ingredient (the Facet, the perfume’s identity), an olfactory family or the intensity of its trail (the Aura), and then watches a constellation of fragrances corresponding to the criteria unfold on the wall.
The modern new space carries the Amouage’s full range of Eaux de Parfum, Extraits de Parfum and Attars. Visitors also have the possibility to curate their very own Gift of Kings selection, choosing among hundreds of fragrances and leather cases possibilities.
Amouage is located in the Avenue on Level 1. Store hours are Monday to Thursday (11 a.m. to 9 p.m.) and Friday and Saturday (11 a.m. to 10 p.m.).
