Campbell’s names Kyles chief customer officer of Meals & Beverages

Anthony Kyles has been named chief customer officer, Meals & Beverages, at Campbell Soup Co., it was announced Wednesday.

His hiring is effective March 4.

In this role, Kyles will lead the U.S. retail sales team for Campbell’s soups, meals, sauces and beverages, driving growth across the Meals & Beverages division with the company’s retail customers.

He will be responsible for profitably growing an iconic portfolio of brands, including Campbell’s, Chunky, Pacific Foods, V8, Prego, Pace, Swanson and SpaghettiOs. He will join the Campbell leadership team and will report to Mick Beekhuizen, Campbell’s president of the division.

Beekhuizen applauded the announcement.

“The Meals & Beverages division is focused on driving growth with our retail customers and transforming our categories through our portfolio of iconic and distinctive brands, while providing value for our consumers,” he said. “Anthony is a results-oriented leader, and I’m confident his extensive industry experience will help us set the standard for accelerating profitable growth.”

Kyles joins Campbell from PepsiCo, where he most recently served as the vice president of national accounts for Frito-Lay. Since joining PepsiCo in 2007, Kyles has held multiple roles with increasing leadership responsibilities overseeing category growth strategies across various channels. These experiences enabled him to build cross-functional and divisional experiences in operations, marketing, sales, shopper insights and manufacturing.

Previously, he worked at IBM as a systems engineer for several years, before transitioning to sales as a senior executive and leading sales and engineering teams in the banking and automotive industry.