Sesame Street Learn & Play Educational Play Center coming to American Dream

Sesame Street Learn & Play Educational Play Center will be debuting at American Dream mall in East Rutherford later this year.

The state-of-the-art facility featuring the iconic street, its landmarks and its characters will engage the whole family with entertaining photo ops in front of the iconic 123 Sesame Street building stoop, Oscar’s trash can and more. Additionally, Big Bird will enchant guests with stories at his nest, and Abby and Elmo will make surprise visits to add to the excitement.

“Sesame Street has been a cherished brand for over 50 years, and we are beyond thrilled to introduce Sesame Street Learn & Play at American Dream,” Bryan Gaus, senior vice president and general manager of American Dream, said. “Generations of children have grown up with the iconic show, and, now, kids and those young at heart can engage with Sesame Street firsthand at American Dream.”

The 13,000 square-foot Educational Play Center will transport children to the enchanting world of Sesame Street, inviting them to outstretch their imaginations in a collection of immersive experiences that foster playful learning with their favorite furry friends.

Children will learn about the rainforest as they step into Elmo’s World, role-play a shopping experience in Hooper’s Store, explore Abby Cadabby’s magical garden, laugh with Bert and Ernie and much more.

“From educational play centers to theme parks to live shows and more, Sesame Workshop has always been committed to creating engaging, joyful experiences for children, families and fans,” Jennifer Ahearn, senior vice president, global strategic partnerships & themed entertainment, Sesame Workshop, said. “That’s why we’re so pleased to team up with American Dream for Sesame Street Learn & Play. This is the first of several planned U.S. locations for Sesame Street Educational Play Centers, which will provide interactive, playful and hands-on enriching experiences, featuring favorite faces and places from Sesame Street and encouraging children to thrive in their world.”

At the Sesame Street Community Center, kids will enjoy hands-on arts & crafts, and, at the Bike Shop, they’ll learn about cause and effect with cranks and gears. For even more fun, kids can head over to the Sesame Street Playground, where they can climb, slide and explore, discovering fun facts about nature along the way. There will also be a separate toddler play area for younger guests.

Party rooms will also be available for booking events and the Sesame Street retail store will complement the memorable experience.