Einhorn named 1st managing partner of PEM Law

Woman- and minority-owned firm, co-founded by Parikh, Einhorn and Messina, opens Monday in West Orange

Kathleen Barnett Einhorn will serve as the first managing partner of PEM Law, a boutique law firm that opened its doors Monday in West Orange, the firm announced.

Einhorn helped create the firm with fellow Founding Partners Raj Parikh and Charles Messina — all of whom left Newark-based Genova Burns last week.

The three said PEM Law brings together a powerful group of experienced attorneys, ushering in a new era of innovative legal counsel and setting a new industry standard for law firm environmental, social & governance.

The three said PEM Law is positioned to make a groundbreaking addition to the market with a modern team approach and client-centric focus across various practices, including complex business litigation, corporate transactions, employment and labor law, political and election law, ethics and government affairs, crisis management, cannabis regulatory compliance, intellectual property, foreign direct investments and startups, and nonprofit law disciplines.

The founders said the firm’s lawyers regularly handle zero-sum matters where compromise is unavailable, and multibillion-dollar complex business disputes.

Other founding partners of the firm include Peter Berk, Maria Fruci, Avi Kelin, Jennifer Roselle and Leonard Spinelli, all of whom joined from Genova Burns.

Einhorn said PEM Law aims to provide comprehensive legal services to meet the unique and dynamic needs of clients in the public and private sectors.

“We are committed to providing exceptional legal services tailored to focus on the future for our clients,” she said. “Our founding partners have a collective wealth of experience, and our goal is to continue delivering innovative solutions and strategic guidance to our clients across a wide range of practice areas.”

Parikh agreed.

“PEM Law is poised to handle complex legal issues for our clients with the law serving as just one tool in our arsenal,” he said. “We believe our creative approach to problem solving guarantees high-value personalized and effective legal counsel for all clients, regardless of their size or needs.

“Whether in government or business, the work ethic and diverse perspectives of the PEM Law team represent a much-needed addition to the New Jersey legal landscape.

Messina said the firm will be built for today — and tomorrow.

“The legal industry is constantly evolving, and on pace to change more in the next 10 years than it has in the last 50,” he said. “With the launch of PEM Law, we are positioning ourselves to lead the market in innovation, offering a new model for legal budgeting to meet clients where they are, including subscription services, alternative fees and value-based pricing, as well as focused training and mentorship for junior attorneys within a modern client-centric atmosphere.”

For more information, email info@pemlawfirm.com or click here.