Priolo, former NJ PBS exec, takes business development role at Marketsmith

Steve Priolo has been named director of business development for Marketsmith, a Whippany-based marketing company, the firm announced last week.

Priolo, well known for his work at NJ PBS, will be primarily responsible for introducing new potential clients to the firm.

Priolo has 26 years of experience working for NJ PBS in varying roles, from account manager to president of the Foundation for Public Broadcasting. Some of his work includes facilitating strategic media partnerships for different sectors in the state such as corporations, government, trade associations and nonprofit groups.

Marketsmith is among the nation’s leading data science-driven marketing agencies, as well as one of the largest, woman-owned and -operated agency firms in the country.