L.E.A.D. (Law Enforcement Against Drugs and Violence) announces national sports ambassador

Organization, back by business community, tabs MLS coach Curtin for key role

L.E.A.D. — the national organization based in Allentown that stands for Law Enforcement Against Drugs and Violence — announced last week that Major League Soccer head coach Jim Curtin will serve as its national sports ambassador.

Curtin, the head coach of the Philadelphia Union, is one of the best-known and most successful coaches in MLS. He said he is delighted to accept such an important role.

“You can’t argue with the benefits of teaching young children about the dangers of drugs and violence, and I look forward to using my platform in the MLS to spread the word,” he said.

Jim Curtin. (Philadelphia Union)

L.E.A.D. provides services “On the Street” and “In the Classroom” as it brings law enforcement and communities closer together.

The “In the Classroom” program is taught by more than 5,000 trained instructors in 45 states. L.E.A.D. has a proven effective, law enforcement-focused anti-drug, anti-violence curriculum for K-12 students in the U.S. The L.E.A.D. curriculum is taught over the course of a 10-week program to educate youth on how they can make smart decisions without the involvement of drugs or violence.

The program has attracted many in the business community.

Kevin Haney, CEO and president of Colliers, and chairman of the L.E.A.D. board, said the impact of drugs resonates with everyone.

“Someone who was close to one of my family members passed away at a very young age of a drug overdose, and a couple of my family members are involved in law enforcement, so, when I was introduced to the mission of L.E.A.D., it really hit home,” he said. “Working with our other board members, we hope to make a lasting impact on the kids throughout the country that are being taught the L.E.A.D. curriculum.”

About L.E.A.D.

L.E.A.D. — the national organization based in Allentown that stands for Law Enforcement Against Drugs and Violence — provides the leadership, resources and management to ensure law enforcement agencies have the means to partner with educators, community leaders and families. L.E.A.D. succeeds by providing proven and effective programs to deter youth and adults from drug use, drug-related crimes, bullying and violence. L.E.A.D. is committed to reinforcing the mutual respect, goodwill and relations between law enforcement and their communities.

Joe Grano, CEO of JJG Advisors, and non-executive president of L.E.A.D., agreed.

“We see the headlines every day: Deaths by drug overdoses, and often illegal drugs — violence in schools and police and communities at odds,” he said. “L.E.A.D helps bring communities and police together, starting in the classroom.

“Businesses have an obligation to support the communities where they operate.  This organization is a win for students for communities and for businesses.”

Curtin, a Philadelphia native and resident, said he was thrilled to lend his support to L.E.A.D. when he learned about the program.

“Every team in our league works with young students, and we can all learn from the curriculum that L.E.A.D. employs,” he said.