Brother International integrates mobile division

Brother Mobile Solutions POCKETJET 883L

Brother’s U.S.-based arm, Brother International Corp., located in Bridgewater, has integrated its Brother Mobile Solutions subsidiary into its corporate operations.

The move allows the organization’s mobile and label printing products, solutions and services to benefit from BIC’s global reach and resources. It also enables BIC to streamline operations, optimize synergies and deliver greater customer value to joint customers.

BMS offers a wide range of mobile and desktop labeling solutions across multiple industries, including retail, warehousing, public safety and electrical.

“Brother Mobile Solutions is a shining star in our Auto ID printing solutions strategy, and we are excited to bring the organization under the BIC umbrella to support its continued growth goals,” Don Cummins, president of Brother International Corp., said. “By combining our strengths and resources, we are well-positioned to drive innovation, enhance collaboration and further align goals across the organization.”

The BMS customer base will gain from the additional support, a more integrated and cohesive business model, and utilization of additional resources, expertise and market presence. BMS offers a wide range of mobile and desktop labeling solutions to improve performance and efficiency across multiple industries, including retail, warehouse optimization, public safety, and datacom and electrical. The BMS headquarters in Westminster, Colorado, will remain in place to facilitate the ongoing work of the state-side engineers, support, product management and marketing.

“We are tremendously proud of our growth and the continued demand for our solutions,” Ravi Panjwani, president of Brother Mobile Solutions, said. “By combining the unique strengths and capabilities of Brother Mobile Solutions with the resources and experience of Brother International Corp., we are positioning ourselves for even greater success in the marketplace.”