Former Advance Auto Parts and P&G exec appointed CMO at Bayer Consumer Health


Whippany-based Bayer on Tuesday announced Samantha Avivi as the new chief marketing officer for its Consumer Health Division in North America. She will report directly to Dave Tomasi, president, consumer health, North America, for Bayer. Avivi will succeed Jeff Jarrett, who is retiring from the company at the end of May.

“I’m pleased to welcome Samantha to Team Bayer to lead our North America marketing organization and join our efforts to achieve ‘Health for all, Hunger for none,’” Tomasi said. “She has expertise in setting groundbreaking visions, igniting breakthrough growth, accelerating multifunctional teams, with a proven track record of growing businesses, brands and, most importantly, people.”

“I also want to sincerely thank Jeff Jarrett for his dedication to the company, to our mission and to our people,” Tomasi added. “He’s been a driver of innovation, a champion of marketing excellence, a key leader in advancing the turnaround of our consumer health business and a huge advocate for diversity, equity & inclusion at Bayer. While he is leaving Bayer, the friendships he’s forged here will continue, and I wish him all the best in this exciting next chapter.”

Avivi has over 25 years of client, retail and agency experience at some of the world’s largest companies, like P&G, Kimberly Clark, Walmart, BBDO and Y&R. She was most recently the chief marketing officer at Advance Auto Parts, where she owned and executed the company’s omnichannel strategy and operations, including a comprehensive marketing vision, philosophy and plan. During her tenure, she inspired forward-looking programs in support of Advance Auto Parts and its portfolio of brands.

“I’m honored to take this leadership role with Bayer, a world leading company with a meaningful mission,” Avivi said. “I’m excited to leverage my passion for building consumer-led, purpose-driven brands across the consumer health portfolio, which includes many brands that I know and love, like Claritin, Aspirin and Midol.”

Prior to Advance Auto Parts, Avivi was the CMO at Tenneco, where she led a portfolio of 31 brands across 42 product lines in 26 countries. Avivi is a graduate of the University of Florida with a Bachelor of Business Administration.