J&J Snack Foods completes acquisition of Thinsters cookie brand from Hain Celestial

The Hoboken-based Hain Celestial Group on Monday closed on the previously announced sale of its Thinsters cookie business to Mount Laurel-based J&J Snack Foods. The all-cash transaction optimizes Hain’s better-for-you portfolio and will be used to pay down company debt.

“Divesting Thinsters further streamlines our supply chain network and strengthens our ability to focus our efforts on driving greater reach and scale of our core better-for-you brands across our categories of focus,” Wendy Davidson, Hain Celestial CEO and president, said. “We are pleased to reach this agreement with J&J Snack Foods and are confident that the business will thrive under their leadership.”

Thinsters are thin, crunchy, bite-size cookies with simple ingredients. Thinsters is a popular and growing brand with best-in-category product quality.

“We are thrilled to add Thinsters to our growing portfolio of fun brands,” Dan Fachner, CEO & president at J&J Snack Foods said. “This acquisition is a natural fit for us, complementing our already vast offering of cookies and baked goods. Thinsters’ dedication to using high-quality, wholesome ingredients resonates perfectly with our growing customer base. We look forward to leveraging our strengths to expand distribution and introduce Thinsters cookies to a wider audience.”

In September 2023, Hain introduced Hain Reimagined, the company’s multiyear transformation plan to pivot the business to growth. The strategy is grounded in executing four core pillars: focus, grow, build and fuel. The Thinsters divestiture contributes to the focus pillar, as it further refines Hain’s uniquely positioned portfolio of better-for-you brands across five growth categories: snacks, baby & kids food, beverages, meal preparation and personal care.

The company will continue to identify opportunities to progress its focus pillar efforts through operating model optimization and aligning its footprint in five core geographies, the U.S., Canada, U.K., Ireland and Western Europe.