Newark-based HarbourView Equity Partners said Monday that it invested in Mucho Mas Media — an inclusive LatinX multimedia platform cultivating talent and producing content for global audiences.
Through this investment, HarbourView will work closely with Mucho Mas’ management to drive its return on investment, leveraging HarbourView’s proprietary data-driven insights into global audiences to deliver value to Mucho Mas and the HarbourView stakeholders.
Alongside Mucho Mas, HarbourView will executive produce the films in the Mucho Mas content slate, including the upcoming feature “The Long Game,” an adaptation of Humberto G. Garcia’s inspirational golf novel, “Mustang Miracle.”
This investment marks HarbourView’s second partnership in the film and television space as it continues its expansion in the entertainment industry and builds upon its mission of becoming a valued ecosystem for the creator economy and creative community at large, spanning TV, movies, music, sports, media and more.
“We believe Mucho Mas possesses the skillful ability to drive ROI by centering audiences and delivering compelling stories, including the upcoming film ‘The Long Game’ — a true American story that highlights the perseverance of faith and the human spirit. With rich, universal stories for all audiences, we couldn’t think of a better partner to invest in as we grow our portfolio,” HarbourView CEO Sherrese Clarke Soares said.
HarbourView Equity Partners was represented in the deal by Michael Miller and Alissa Miller at Akin Gump Strauss Hauer & Feld LLP. Mucho Mas Media was represented by Darrel Barros and Kimberly Mann at Shulman Rogers LLP, as well as Teresa Walsh and Tarek Sadi at Access Media Advisory.
