Wyndham Hotels & Resorts on Tuesday named Scott Strickland chief commercial officer, reporting to the company’s CEO and president, Geoff Ballotti. In this newly created leadership role, Strickland and his team will continue delivering the best value and experiences to the Parsippany-based hotel franchising company’s owners and guests across its 25 brands through a united commercial organization.
“Over seven years ago, we recruited Scott from the private equity world, where he led the information systems, e-commerce and business transformation teams at many great companies, including D+M Holdings, Nissan and Black & Decker,” Ballotti said. “In this new role, Scott and his expanded team will continue to build our brands, drive direct revenue and advance our value proposition through a newly combined, tech-forward commercial organization.”
In his new role, Strickland will continue his responsibilities for enhancing and implementing Wyndham’s technology and distribution strategy and will add oversight of global sales, revenue generation, marketing, communications and the award-winning loyalty program, Wyndham Rewards.
“Combining this group of cross-functional leaders enables us to continue delivering owner-first tools, technology and marketing innovations,” Strickland said. “These tools allow our franchisees to run their hotels more efficiently and profitably today and into the future. Integrating best-in-class technology, marketing and sales teams into a single organization enhances the Wyndham Advantage.”
