New Jersey Devils team with Eleven Sports Media to launch affiliate partner program

The New Jersey Devils on Thursday announced a multiyear partnership with Eleven Sports Media that highlights the launch of the Affiliate Partner Program designed to provide local businesses the opportunity to invest in valuable products and services.

Delivered by Eleven Sports Media, the Affiliate Partner Program will allow New Jersey’s small to medium-sized businesses to align themselves not only at Devils home games, but also across the Devils’ social media channels and website through a proven combination of branding, experiential and activation services.

Access to these products and services are typically only available for national and blue-chip brands, but with the Affiliate Partner Program, the U.K.-based, full-service sponsorship agency together with the Devils now provide access to the assets and avenues to smaller businesses throughout the Garden State that have not previously been able to market with the team on a larger scale.

“What’s so great about this partnership is this is two innovative companies coming together,” Jake Reynolds, president, New Jersey Devils and Prudential Center, said. “We take a tremendous amount of pride in being New Jersey’s only professional sports team. To be the first NHL team to partner with Eleven on this Affiliate Program is incredible, and we’re excited to be able to bring this to life.”

“Eleven is passionate about delivering real value to small business communities around elite sports teams, across European soccer, the NFL and the MLS,” Matt Cairns, founder and CEO of Eleven Sports Media, said. “We’re excited to bring this expertise to the NHL and empower local businesses through our partnership with the Devils. The tri-state area marked Eleven’s first steps in the U.S. market back in 2021. It’s an area we know well after delivering two successful small business programs in the region. Now, we’re thrilled to return with a purpose-built model specifically for New Jersey.”

Eleven’s innovative model is set to make its NHL debut thanks to the collaboration, reinforcing the Devils’ dedication and commitment as New Jersey’s sole professional sports team dedicated to championing the state’s vibrant small business community.