HearingLife on Thursday said it will sponsor USA Pickleball‘s tournaments nationwide as a way to better support the hottest sport right now in the country.
A leader in delivering personalized hearing care across 42 states, HearingLife understands that more than 25% of people over the age of 60 have hearing loss, which can prevent them from doing the activities they love — such as pickleball. That’s why the hearing health care brand, based in Somerset, said it partnered with USA Pickleball, the national governing body for the nation’s fastest-growing sport, to encourage players of all ages to care for their hearing health and their physical health.
“We know that when our clients take care of their hearing, they’re more likely to continue participating in the activities they love, like pickleball,” Carol McIntyre, HearingLife chief marketing officer, said. “Our partnership with USA Pickleball is such an important one because it encourages an active lifestyle while raising awareness around the necessity of treating hearing loss.”
HearingLife has acted as a key partner for the 2024 Biofreeze USA Pickleball National Championships in Mesa, Arizona, which took place April 3-7, as well as other tournaments across the country in 2024, including:
- Las Vegas: April 15-21;
- Rockwall (Dallas), Texas: May 1-5;
- Macon, Georgia: May 29-June 2;
- Virginia Beach, Virginia: June 5-9;
- Denver: July 10-14.
“Pickleball is America’s fastest-growing sport, with passionate players of all ages,” said Brady Kellogg, USA Pickleball’s managing director of partnerships. “As players age, maintaining their ability to be social and feel empowered is a major component of their happiness. We’re grateful to HearingLife for showing our players that hearing loss doesn’t mean they have to stop doing what they love.”
